Frozen foods are most growing sector of the food industry and in Pakistan the frozen food industry has been experiencing significant growth in recent years. This trend is expected to continue in the future as well, due to various factors such as increasing demand for convenience foods, rising urbanization, taste preferences, and technological advancements.
In recent years, many of the top brands in frozen foods have emerged in Pakistan, offering various types of frozen products such as fruits, vegetables, meat, seafood, and ready-to-eat meals. These brands have not only catered to the growing demand for convenience but have also introduced a wide range of international flavors and cuisines to the Pakistani market.
Best Frozen Food Brands In Pakistan:
Frozen food brands in Pakistan are recognized for their high-quality products, efficient packaging, and affordable prices worldwide. But from many brands you have chosen few of the best brands by utilizing their foods and analyzing the customer reviews.
Zimarah Foods: (New)
Zimarah Foods is new in market but the quality of their products is unbeatable. They handmade every single thing from spices to food and never compromise on quality to give their customers a taste of home-cooked meals. You can relay on them for their quality products and superior taste.
Best Products:
- Shami Kabab
- Chicken Samosa
- Malai Boti Samosa
- Kabab Rolls
- Seekh Kabab
- Nuggets
Pros:
- Quality products
- No artificial preservatives
- Affordable prices
Cons:
- Limited products
- Shipping available exclusively within Lahore
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K&N's:
K&N’s (Khalil and Naushaba Sattar) is one of the most oldest frozen food brands in Pakistan. It was established in 1964 and has been providing high-quality, healthy, and tasty products for over five decades. You can find k&n’s outlet in every town and their products are available in every store. They follow strict quality control measures to ensure their products are of the highest standard. The nuggets for kids are very popular among parents.
Best Products:
- Nuggets
- Chicken Strips
- Kofta
- Chapli Kabab
- Chicken Tikka Boti
Pros:
- Elegant packing
- Unique taste
- Available all across Pakistan even internationally
Cons:
- Lack of online preference
- Some products can be expensive
- Limited options for vegetarians
Sabroso:
Same as K&N’s, Sabroso is also one of the oldest frozen food brands in Pakistan. It was established in 1983 and has been providing high-quality, healthy, and tasty products for over 3-4 decades. Their products are known for their unique taste and variety of flavors. They have seafoods in catalog but chicken products are more popular due to their unmatched taste.
In my opinion, K&N’s is most popular but Sabroso sell more product due to its wholesale market strategy.
Best Products:
- Chicken Tenders
- Fish Fillets
- Zinger Burger Patties
- Tempura Nuggets
Pros:
- Available in most supermarkets and stores
- Wholesale options available
Cons:
- Some products may contain MSG and artificial flavoring
- Limited wholesale options for individuals
Dawn Frozen Foods:
Dawn officially known bread industry but in 2010 they diversified their business by introducing frozen foods. Dawn parathas ranges are best selling gerne among all their frozen products. Their lightweight and crispy parathas have become a household favorite across Pakistan.
Despite being renowned for their parathas, Dawn Frozen Foods offers a broader range of products in ready-to-cook, ready-to-eat, and ready-to-bake categories, all made with premium ingredients and utmost hygiene.
Best Products:
- Parathas ( Plain, Aaloo)
- Samosas
- Kebabs
- Patties
Pros:
- Unique texture
- Easy to cook/bake
- Vast option in paratha range
Cons:
- Expensive compared to other brands
- Limited outlets and availability in stores
Simply Sufi: (New)
Sufi canola oil company launched their frozen food brand “Simply Sufi” in recent years. They use canola oil, which is a healthier alternative to traditional cooking oils, in all of their products. Sufi Frozen Foods not only ensures premium-quality frozen products but also provides a unique dining experience for its customers. If you’re looking to enjoy a meal with your loved ones, many Sufi Frozen Foods outlets come with dedicated dine-in areas.
Best Products:
- Chicken fillets
- Nuggets
- Chicken Donuts
- Chapli Kabab
- Fried Chicken
Big Bird:
Big Bird has become a trending name in the frozen food market within the last few years. This brand is known for affordable and delicious frozen products. It offers a wide range of products, including frozen meat products, and ready-to-cook meals. The brand also offers wholesale options, making it a preferred choice for many households and restaurants.
Best Products:
- Kofta
- Chicken Tikka
- Seekh Kabab
- Chicken Pakora
Pros:
- Affordable prices
- Wide range of options for both vegetarians and non-vegetarians
Cons:
- Limited availability in some areas.
Man Salwa:
Man o Salwa is an Arabic word that means ‘blessed sustenance’ and this frozen food brand truly lives up to its name. Their products are known for their authentic taste and use of pure ingredients. The main specialty of Mon Salwa is chicken fillets, samosa, and nuggets. Moreover, you can buy wholesale polytene packages at an affordable price.
Best Products:
- Chicken Drumsticks, Wings
- Fries
- Samosa
- Tikka Boti
Pros:
- Normal pricing
- Stylist packaging
- Unique Flavors
Cons:
- May be available in all major supermarkets, but no physical storefronts
Takeaway:
These brands are not only popular among households but also in the foodservice industry due to their quality, variety, and affordability. While we highlighted some of the most popular and fast-growing brands, countless smaller businesses and startups are also making their mark in the market. Overall, frozen food has become an essential part of our daily lives, providing us with convenience and deliciousness without compromising on quality. So, which brand do you prefer?
Kainaat Ed is a skilled home chef and dedicated housewife with a talent for creating innovative, flavorful dishes. With a focus on fresh ingredients and precise techniques, she expertly blends traditional and modern culinary styles. Her practical, approachable recipes and engaging cooking insights have established her as a trusted voice in home cooking. Kainaat’s passion for food and commitment to quality inspire others to elevate their everyday meals with creativity and confidence.